•  Location:

    Mumbai / Navi Mumbai / Thane, India

  •  Salary:

    3.00 - 5.00 Lakh / Year

  •  Experience:

    2 - 3 Year

  •  Posted by:

    about 5 years ago

Company Profile


Exiconms designs target-driven events that create a friendly environment for your end consumers, leading to quick build-up of market visibility for your brand or product. We complement your media plans through well-coordinated events that establish and sustain your standing for the long term. This company is Events, Social Media, Content, Films.

Ideation & Copy writer

at Exicon Media Solutions as Fulltime

Job Description

  • Create innovative marketing communication across marketing collateral consistent with brand and company standards.
  • Develop copy that conforms to layout and other design restrictions yet maintains the consistent voice and style of the respective brand.
  • Write creatively for headlines, yet technically for product information while always trying to connect to the customer in order to drive sales and company positioning.
  • Participate in brainstorming and creative concept meetings; Collaborate with content team to translate strategies outlined in creative briefs into engaging concepts and copy for various business units and clients; generate creative concepts that support marketing strategies and integrated campaigns.
  • Utilize internal content database as well as cross-functional teams to aggregate individual product features, benefits, and claims when writing technical copy for collateral.
  • Understand the messaging objective and hierarchy as well as the visual theory and medium when approaching your writing task; Understand multiple communication mediums and best practices for each
  • Collaborate with Creative, Production, Marketing, Merchandising, Legal and Scientific Affairs teams and outside vendors throughout process on all projects.
  • Edit and proofread the work of other writers and stakeholders for accuracy in terms of content, style and usage.
  • Work on multiple concurrent projects, ensuring that deliverables are achieved on time while maintaining the highest standards of quality and creativity.
  • Learn about the business and its products, other retailers and competitive business. Stay current with retail, style and editorial trends in the industry.

Key Skills

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